Designing an MSP That Buyers Compete to Acquire
Date Live:
May 21, 2026 | 2-2:30 pm EDT
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Benefits of Attending
Many MSPs generate solid revenue yet struggle to attract serious buyers when it’s time to exit. The reason is simple: buyers don’t purchase effort or history. They invest in predictability, scalability, and reduced risk.
In this webinar, Designing an MSP That Buyers Compete to Acquire, we’ll break down what separates a high-revenue owner-operated business from a truly buyable asset.
In this session, you'll learn:
- Why recurring, predictable revenue matters more than size alone
- How owner-dependency and “hero culture” introduce risk buyers won’t ignore
- What operational maturity actually means to an acquirer
- The specific growth and risk levers that drive higher multiples
- An acquirer’s perspective: Insights from a buyer actively evaluating MSPs on what advances deals, and what stops them cold
Whether your exit is years away or already on the horizon, this session will give you a practical framework to start building a business that can run, grow, and be valued without relying on you.
Our Speaker

Ted Roller
Chief Community Officer, The ASCII Group
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