ASCII is now providing IT companies with an e-newsletter service that incorporates hand-selected articles laid out in a professionally designed template. This service provides new content on a monthly basis and the IT company can personalize and brand the newsletter.
ASCII developed this service because many IT providers still lack the marketing resources to fully extend their brand and message into the market. In a recent membership poll, roughly 72% of IT companies believed that the lack of marketing resources was an obstacle to their success in growing their business.
“Like many of my peers, time is a huge obstacle but the ASCII service just takes that element out of the equation,” says Frank Ballatore, Owner, The New England Computer Group. “The newsletter content is proven and the system provides all the reporting I need.”
“We continue to help our partner community move forward and marketing is a key area we are focusing on based on member input.” stated Jerry Koutavas, President of The ASCII Group. “This new marketing service goes hand in hand with our automated social media service, and much of the reporting we already receive on social media postings helps us select the types of articles that should be incorporated in the monthly newsletter service. As a result we take the guess work out of selecting articles that their customers will find interesting.”
In celebration of entering its 29th year of business, the ASCII Group is providing this service without any additional cost to its membership community.